10 Helpful Tips to Write Words That Make People Want to Buy

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Welcome to The Beanstalk, where we talk about cool marketing stuff in a way that's easy to understand.

If you’ve ever wondered how some businesses make you reach for your wallet while others make you yawn, you’re in the right place.

Today, we're talking about how to write awesome words that sell. Let's dive in!

Why This Matters?

Words are everything. They make people click, buy, and come back for more.

But here’s the kicker: no one likes feeling sold to.

Your words should lure people in, not push them away. Mastering this balance is the secret to selling like a pro.

But don’t worry, writing great copy isn’t rocket science.

It’s more like... making a great sandwich. A little messy, but with the right ingredients, you get something everyone wants to eat!

Here are some tips to help you write better:

1. Size Matters (In Writing, Anyway)

Think of your words like a tightrope: the longer they stretch, the shakier they get. When writing, focus on saying just enough to make your point, without dragging things out.

Online, people have the attention span of a goldfish. So, keep it short, sweet, and to the point.

Aim for that sweet spot where every word pulls its weight. Your reader should never feel like they’re wading through word soup.

Example: If you’re explaining your product features, try this: “Our blender is compact, powerful, and perfect for busy mornings.” Versus: “Our top-notch blender, with its compact and innovative design, tailored to fit seamlessly into the hectic pace of your daily routine.” See the difference? Less is more.

2. Chunk It Up!

Nobody likes to read a wall of text.

Think about a long web page filled with big chunks of text. You'd probably get bored and leave the website, right?

To keep people interested, you should make your writing short and easy to read.

Think short paragraphs. Think bullet points. Think white space! (It’s your best friend, not wasted space).

It gives your reader room to breathe and makes your content a breeze to scroll through.

Even better, turn some of those things into bullet points if you can.

3. Keep It Snappy

Short sentences = better comprehension. Period.

Online readers scan content in an F-shaped pattern. Weird but true.

They read the first few lines fully, then skim down the left side and across a bit. So, make sure they catch the good stuff with bite-sized, punchy sentences.

Think of your copy like popcorn—not a full-course meal.

Shorter sentences make sure that people will at least read a few sentences and understand what they mean. This is one of the most basic things to think about when you're writing stuff to market your business.

Example: Instead of, “Our software is specifically designed to optimize your workflows and improve overall efficiency, leading to increased productivity,” try, “Boost productivity. Save time. Get more done.” It’s a quick hit that sticks.

4. Headers Are Your Best Friends

Your readers aren’t reading every word—they’re scanning.

So, make it easy for them.

Use bold headers to guide them through your content. Each header should say, "Hey, here's what you need to know next!"

This lets readers zero in on what matters to them, skipping over the fluff. They’ll thank you for it.

If it's interesting to them, they'll read it. But if it's not, they can easily scroll to the next point without wasting time. This gives them a good experience while reading.

Example: Think about a “How-To” guide. Using headers like “Step 1: Choose the Right Product” or “Step 2: Set Up in Minutes” makes it easy for readers to find what they need without hunting through paragraphs.

5. Back It Up with Facts

Saying “We’re the best!” is boring and vague. But “2,000 businesses use our service and love it” hits different, doesn’t it?

There's nothing worse than writing stuff that's just general and not specific. You should try to back up everything you say with real facts. This will make people trust what you're saying more.

Of course, you shouldn't just add random facts. Make sure they're related to what you're talking about and come from places you can trust.

You should even try to use numbers as much as you can in your writing.

Example: Instead of “Our app is super popular,” try “Our app has been downloaded over 100,000 times in the last month.” It’s specific and believable.

6. It's Not About You, It's About Them

Here's a hard truth:

Your readers don't care about your brand. They care about what your brand can do for them.

So, flip the script. Instead of rambling about how great your product is, focus on how it solves their problems. You’re not the hero of this story—they are.

Your job? Help them win.

To do this, you need to know who you're selling to in the first place.

This means you should first figure out who your perfect customer is. Think about what they like, where they live, and what do they secretly wish for?

Put yourself in their shoes and figure out what problems they have and what they're interested in. Then write your stuff using these ideas, talking about their needs and problems.

Example: Instead of “We’ve been in business for 10 years,” say “For 10 years, we’ve helped over 5,000 clients grow their sales.” Now, it’s about them, not you.

7. Once Upon a Time...

Storytelling isn’t just for bedtime. It’s a way to connect with your readers on a gut level.

You don’t need to write a lot to tell a good story. A few short sentences can do the job.

Think of it like this: every story needs a hero and a bad guy.

Your product is the hero, and the customer’s problem is the villain.

Show how your product saves the day. It doesn’t have to be fancy—just keep it real and easy to understand.

Example: Instead of saying, “Our sunscreen protects against UV rays,” try, “Imagine walking on the beach, feeling the sun on your face—without worrying about sunburn. That’s what our sunscreen does for you.” Feels more real, right?

8. Be You-nique

Trust isn’t built by being a carbon copy of every other business out there.

You want people to trust your business through your writing.

It's only when people trust your business that they might think about buying from you. This is why it should be super important to be honest, real, and trustworthy.

You should also show the values behind your business on your website's "About" page. Tell your business's story and list some of the things that make your business special, like your values and what you're trying to do.

Example: Instead of “We’re a customer-first business,” try “We actually listen. Tell us your problem, and we’ll help you fix it—no scripts, no robots.”

9. Use Normal, Everyday Language

Here’s a secret: Fancy words don’t sell. People like clear, direct, and conversational. They don’t want to feel like they’re reading a term paper.

Write like you’re chatting with a friend over coffee (minus the “ums” and “ughs”). And if a word feels like it belongs in a boardroom, toss it. Your audience will thank you.

Also, using everyday language is more casual and can help make people feel more connected to your business.

To write this way, you should first write your first draft and then read it over. If anything sounds too formal or awkward, change it to sound more like the way you’d say it in a normal conversation.

Example: Instead of “Optimize your workflow for maximum efficiency,” try “Get more done, faster.” It’s the same idea, but without the fluff.

10. Check Yo’ Grammar (Seriously)

The last thing you want is for your writing to be full of spelling and grammar mistakes.

If your copy is littered with mistakes, people will assume your business is too.

Use a spell checker to help you. You can ask a friend to read your work or read it out loud yourself.

Trust me, it makes a difference.

And if you’re too lazy to do a final check, remember: your competition probably isn’t.

Example: A typo might seem small, but “We’re the best in the busniess” won’t impress anyone. Take the extra minute to proofread.

Your reputation (and your English teacher) will thank you.

To Wrap It Up

There you have it, folks – your ticket to copywriting stardom! :)

Remember, great writing isn't about following rules; it's about connecting with people. So go forth, experiment, and find your voice.

Your readers are out there, and they’re waiting for words that actually speak to them. Don’t leave them hanging.

📚 Related Highlights

• Discover this massive list of 401+ power words for boosting conversions.

• Check out these 8 bad copywriting examples and marketing fails to avoid.

• Discover these 20 inspiring examples of eCommerce copywriting from the US.

• Check out this guide to learn copywriting in 76 minutes by Harry Dry.

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Catch you next Saturday with more insights! 👋